Evidence, not a portfolio grid.
A small number of engagements where the thinking is legible: what the challenge really was, what I reframed, what the team did, and what changed.
Met OfficeDesigning a national digital weather service
Project Director across a five-year programme of digital transformation spanning the Met Office website, mobile app and ongoing product development.
SystemsHuman behaviourRead the full story
Tredz / HalfordsTurning customer friction into commercial growth
Strategy, customer research, information architecture, UX, design and experimentation combined to rethink key ecommerce journeys and establish an ongoing optimisation approach.
Human behaviourSystemsRead the full story
David Lloyd ClubsConnecting the digital and real-world member experience
Programme-level digital experience leadership across an evolving portfolio of member journeys - from web and in-club ordering through to longer-term app and product strategy.
Human behaviourSystemsRead the full story
Hargreaves LansdownMaking complex financial decisions understandable
Proposition and experience work in a regulated, high-stakes environment where customer confidence, compliance and trust set the boundaries of what good design can be.
Human behaviourSystemsRead the full story- Project artefact - OneAdvancedOneAdvanced
Senior design and strategy leadership across a software portfolio
Design and strategy leadership across a large portfolio of business software products.
SystemsRead the full story